The Galaxy S9 Is Here: Here's How Apple Will Respond

Let's be honest — Apple and Samsung are the two giants of the smartphone world, and everyone else is playing for scraps. It doesn't mean there aren't other good phone makers and phones out there, but Samsung and Apple reap the bulk of the profits from the phone market and their devices are going to be the bestselling ones in the world.

Because Samsung is Samsung, the Galaxy S9 and S9+, unveiled last week to kick off Mobile World Congress, will sell incredibly well. The Galaxy brand has built up enough momentum that it's unlikely that a year with minor feature improvements will drive consumers to buy a different model if they're comfortable with their Samsung phone. Sound familiar? The same holds true for Apple, of course.

Still, you have to imagine that both Samsung and Apple are keeping an eye on the competition. Samsung scored a coup in tallying the highest marks on DxOMark camera tests, but if there's anything we know about Apple, it's that every year's new iPhone models have upgraded cameras that push it back to the front of the pack. That's good, because camera quality might be the most important feature of a smartphone to the vast majority of smartphone buyers.



Source: tomsguide

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